The fruit and produce market is primarily dependent upon awareness of health benefits, taste, and branding. Polls have shown that consumers will choose alternative products making lack of health content in food as a barrier to purchase. Local farmers and growers have become the largest retail trend in the market. Integrating social media into their marketing provides growers and farmers the ability to connect with customers and show their interest and care to their needs. A selection of fruit company logos and top brands are compiled below.
Amwell Company Logo
Arizona Fruit Company Logo
Berkane Company Logo
C.H. Robinson Worldwide Company Logo
Chiquita Company Logo
Del Monte Company Logo
Dole Company Logo
FreshPoint Company Logo
Gebbers Farms Company Logo
Martori Farms Company Logo
Matson Fruit Company Logo
Musselmans Company Logo
Sunkist Company Logo
Tanimura & Antle Company Logo
Washington Fruit and Produce Company Logo
New trends in this industry include value added to packaging that help to stimulate consumer purchasing. The produce aisle as a whole has seen changes in merchandising looking to add a more fresh and high quality appeal in produce.
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