Do you know what your customers really want from you, or do you only think you know what they really want from you? More often than not, those are two very different concepts.
What Customers Want
No one’s saying that you’re failing your customers in every possible way. It’s probable that you’re doing a lot to make them satisfied, or they wouldn’t come back for more. Your customers deserve the very best, and no one is denying that you do everything within your power to give them what they want from you.
However, there are always additional things you can do. There are always things you can improve upon.
To that end, take a look at this list of the things your customers truly want from you:
Customers want good service over fast service:
Customers want an experience that emphasizes quality over quantity.
Customers love the personal touch:
Not only do customers like feeling as though they are being treated like real people with real needs, they will happily pay additional amounts of money for just that privilege.
Customers want you to remember their names:
When you remember the name of a customer, they are far more likely to remember who you are.
Customers want to be pleasantly surprised:
If there is a way you can please the customer in a way that they might not be expecting, that’s definitely an avenue worth exploring.
Customers do not require that you spend an arm and a leg on making them happy:
Making customers happy can sometimes cost a little bit of money. However, customers are always going to care about the act over the cost. Keep this in mind, and see if there is anything you can do.
Customers like a loyalty program that’s already been started:
Customers are far more likely to remain loyal to a loyalty program, if they feel as though the program is already moving forward.
Customers love brand stories:
Brand stories are capable of connecting customers to the brand in a way that no other method can offer. The better the brand story, the more hooked the customer is going to wind up being.
Customers want to help you become an innovator:
If you find yourself stuck for innovation, why not consider reaching out towards your customers? You just might be surprised by what they offer you.
Customers want to know they’re having fun:
Brands that promote a great time over low costs often see extremely encouraging results.
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