Developing a website is something that requires more than pictures and code. In order to make sure that your site is as accessible, user-friendly, and successful as possible, consider these following features to include on your website.
1) The Header
A header is more than just the title of your business, it is a whole section of your website that needs to include various aspects. You’ll want to make sure that your header has a:
Domain Name: Something that is easy to remember such as www.bakery.com.
Logo: A logo that effectively explains what you do.
Call to Action: “For more information, call us at (xxx) xxx-xxxx”.
Navigation Bar: This shows users what page they are on and allows them to visit other main pages on your site such as the contact page and about us page.
2) Above Posts
In the section that falls right above the posts on your website ensure that you include:
Business Information: Give users access to a map to see where your establishment is located and other important types of information such as menus for baked goods.
Testimonials: Customers love being able to read through reviews that have been left for your business from other users (video testimonials can be the most effective).
3) For Your Posts
As the single most important part of your website, you’ll want to make sure that all of the most important information and content is displayed in this area, including:
Quality Content: Always make sure that you write for your readers first and keep the search engine rankings as your second thought.
Internal Links: These links are essential for giving users the ability to find more information on other pages of your website.
Main Features of Your Business: Remember, your readers want to know what you have to offer so use this section to tell them more about your business, products, and/or services.
4) Footer
At the very bottom of the website is where you’re going to find your footer. This is where your readers will go if they need to find certain pages in a hurry. Make sure that you include your:
Contact Information: Including email address, physical address, and phone number.
Hours of Operation: Readers will be able to know if your business is open or not.
Social Media Tabs: Gives your readers the ability to decide whether they want to follow you on social media or not.
Online Chat: A great way to make it more convenient for customers to get in contact with your customer service department.
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